We make good things grow.
We are bigtrees. A communications agency that helps sustainable brands to grow. By turning sustainable choices into the obvious choice. Not by telling people how to live their lives, but by seducing them, and giving them the tools to actually make a difference .
In other words, we’re not about promoting good intentions, we’re about changing behavior . By creating powerful ideas that help bridge that gap. We work together with a multi-disciplinary team of behavior economists, target group specialists, innovation consultants, etc.… And bring their insights to life with our amazing team of communication strategists, concept creatives, designers and project managers. That’s how we help sustainable brands to grow in product & service strategies, marketing, communication, branding and design. That’s how we make good things grow!
Wannes Van Giel .
Bieke Vermeire .
Jole Leyseele .
Joanne van Dijk .
Phebe Van Der Meulen .
Steven Vanhecke .
Hanne Van Vlaenderen .
Henk Ghesquiere .
Bouke Zoete .
Suzanne Petersen .
Full Service Advertising.
There you have it. The A-word. Yes, we plead guilty: we are in advertising. And though it may sound suspicious to you, when you advertise sustainable choices, you actually make good things grow! So whether you're looking for a digital or an offline campaign, whether you have GRPs running through your veins or you want a small-scale activation idea, we'd love to get our hands on it. Because we believe that advertising can save the world.
At bigtrees, we take your branding to the next level. You know, that place where the outside exactly matches what’s on the inside. And remember: it‘s not because your brand is sustainable that green is the only color you can use.
Is design a service or a mission? No idea. But we do know that we simply can't sleep if things don’t look amazing. So, whether it’s a website, a brochure, or a poster, we're more than happy to be your go-to partner for the design of your visual communication.
Imagine being able to trick people into doing exactly what you want them to do. Magic? Actually, it's science, and it's called 'nudging'. Think of small, subtle nudges that will help people stick to their resolutions.
Unlike people, companies have sustainability policies. Promoting sustainable products and services to them is a whole different ballgame. A game we love to play, by the way. And whether you need a website, a brochure, video or an integrated communications approach; we love to help you with that!
Behavior Change Campaigns.
Simply raising awareness about a certain topic? That’s not really what we believe in. After all, nobody likes litter, global warming or being overweight. We believe in changing behavior. So we put a lot of effort into making campaigns that help people narrow the gap between what they want to do and what they really do.
We want to make this planet a better place. That's why we only accept projects that make a real difference. Does this mean you can only work with us if you're 100% carbon-neutral? No. We're glad to help anyone who's making steps towards a sustainable future and who's willing to communicate about it. As long as your intentions are sincere and you steer clear of green-washing, we're cool! Partnership with Sustenuto.
In your organization, any shift towards more sustainability requires the buy-in of everyone involved. Your employees are your main brand ambassadors and are responsible for delivering the brand promise to your customers, so they need to be fully on board. We support you with internal strategies, trainings, publications, video material, digital assets etc.
Every message needs an audience, and every idea needs a plan. For user-centric and data-driven performance marketing plans, we collaborate with our digital partner We Are Digital. Simply because they are extremely good at it.
Delivering the right message to the right person at the right time is a science in itself. We have a close partnership with the media experts of … to get the job done. The project management for these jobs stays firmly in our hands, for we care about the effectivity of your campaign as much as you do!
“Tell me and I will forget. Show me and I will remember. Involve me and I will understand.” Advertising is less about ads and more about acts. If customers experience first-hand that a sustainable choice is more fun, exciting or delicious than the old choice, they'll be brand ambassadors right away!
Behavior Economics Research.
Although we firmly believe in the power of creativity, we like it even more when it's backed by solid scientific research. That's why we have an active partnership with the be4life program of the Behavior Economics Department of the Ghent University, lead by professor Iris Vermeir.
Consumer Psychology Research.
Before we create a behavior change campaign, come up with an awesome social media strategy or design a sleek new brand identity, it's always wise to take a step back and look at what the consumer wants ... or thinks he wants. Our Head of Strategy, Henk Ghesqiere, is not only a multi-Effie award-winning strategist, but also a certified consumer psychologist who loves digging up new insights from the minds of our dearly beloved consumer.
We help organizations and brands to develop services (and sometimes even products) that bridge the gap between good intentions and more sustainable behavior. Drawing from our extensive experience in sustainable economics and consumer psychology, we apply human-centered principles to improve the way consumers experience your service.
Since some of our clients don't have big corporate budgets at their disposal, we help cut the costs by taking care of the video production. We gather an incredible bunch of talented people, like production designers, directors, and camera people, and 3...2...1...action!