Parents aren’t always aware of the different ways they can safeguard their children’s future.
How do you get parents to save money for their children?
Raising kids? It takes a village: parents, neighbors, friends and teachers are happy to help you out. And if you have financial questions, you can always pay a visit to the friendliest bank in the country: Argenta. We joined forces with them to launch ‘Welcome to the family’.
Everyone is welcome at Argenta
Parents aren’t always aware of the different ways they can safeguard their children’s future. And that’s no surprise: the possibilities are endless. Asking your Argenta representative for advice can work wonders. In this new campaign we welcome everyone to the Argenta family: ‘Welcome to the family. Welcome to Argenta.’
Playing with familiar situations
With the help of photographer Britt Guns we captured a few specific situations. Those first sleepless nights, the realization that the little ones are growing up, playing with the grandkids… Seems familiar? That means you’re part of the Argenta family!
More people in the house
We put up every poster in the vicinity of an Argenta office. That way, parents who felt compelled by the message could drop in to get to know their office representative and the different saving options for their children.